The past, the present.. the FUTURE

Ladybird Academy

2011-06-09T02:23:00.008+08:00

Corporate Identity

Gift Pack

Parents' Handbook

Nursing Room Application

B-Hive Awards-Eat Birmingham

2011-06-09T01:33:00.009+08:00

This is a competition brief by . I have entered the digital and also graphic design category. The result was that i have been nominated for both category. It is a great experience presenting my work in front of the industry people.

Aim: To create an umbrella identity that everyone recognize of
USP: Birmingham Eatery Brings Friends and Family Together

Pedestrian Walking

Collectible plates

Love linking

2011-06-09T01:27:00.003+08:00

Typeface design based on the theme 'typewriter'.

Poster Design & Typeface

2011-06-09T01:19:00.004+08:00

This is a set of posters that are designed based on the typeface chidish animalia. I have designed the typeface based on the theme children. Animal is the most common thing that will grab their attention and also that is the element that are usually used to teach them since they were young.

Childish Animalia Typeface
Monster Land Poster I
Monster Land Poster II
Monster Land Poster III

lolipop love

2010-06-15T10:19:00.007+08:00

Name: Miss Loli
Flavour: Strawberry love

Name: Popi
Flavour: Blueberry Cheese

Name: Growy
Favour: Watermelon lime

Name: Leeloo
Favour: Mango Lemon

Working

2009-06-03T15:24:00.002+08:00

yu hoo...I am currently intern at BBDO Proximity Malaysia now. ^^ The people there are so nice and friendly... Get our first task, design a t-shirt of tiger for WWF, world wildlife fund. Cracking my mind for ideas now...

Star movie Ad

2008-12-28T21:17:00.005+08:00

Movie:The Spiderwick Chronicles
Media: Internet Ad
Movie Summary:
The Spiderwick Chronicles is a series of children's books by Holly Black and Tony DiTerlizzi. They chronicle the adventures of the Grace children, twins Simon and Jared and their older sister Mallory, after they move into the eponymous Spiderwick Estate and discover a world of faeries that they never knew existed.Thimbletack,the globlin,guides Jared to a seeing stone device created by his great-uncle which gives the ability to see faeries, called the Sight.

The internet media idea is developed based on the Seeing Stone. ^^

First scene of the web page
Roll over the columm,the blue house block will be enlarged and develope into a nearer view of the front house of Arthur Spiderwick.
The mouse will change into the seeing stone, when you roll over within the screen, u will be able to discover the goblins

the logotype of the movie
top middle, the information of the movie, the date and the time.

Mister Potato Ad

2008-11-05T20:27:00.019+08:00

Establish shot: a bunch of teenagers went into the jungle for a camp
crossing the river, backpack dropped into the river
reach the campsite, building up the tents
sky getting darker
preparing to set up the campfire, searching for the matches and lighter
wet matchesWhile coming out with solution, one of them started eating the chips
Tongue on fire
got the idea to set up the fire by eating a lot of potato chips
Stand by,counting 1,2,3 and light up the campfire
chasing the animals at the same time blowing fire after them
Back with the roasted rabbit and pigeon
Mister Potato packaging
Whole jungle on fire

Products: Mister Potato Super Hot Chips
Media: TVC (Photoshop level: low) *haiz..

Media:Billboard
Description: The billboard image will be a guy blowing the fire with the tag line 'Flaming Hot'. Bird's food will be put on the top part of the billboard, it will be attracting the pigeons. The bottom part of the billboard will be displaying few roasted pigeons.

Media: Ambient Ad
Description: A 3D mock up will be displayed in front of the Restaurant selling Roasted chicken. To show the idea of flaming hot. *Co-brand.

Canon Photomarathon scene

2008-11-03T19:50:00.007+08:00

Last minute decision to join the event, Photo shooting competition turns out to be a photo marathon. After days of sleepless night plus the walking, physically exhausted.. Scenes taken on the day. My shooting skills still need a lot of improvement.
7am Times Square
Everyone is focusing on their DSLRSeminar on Wedding Photoshooting
After the long walk, me, hui shien n Max fall asleep at Borders.
Waiting for the result.
Bad timing, the result was supposed to be announced before 8pm but they dragged it till 9pm.

Canon PhotoMarathon Competition

2008-11-02T14:51:00.010+08:00

Back for the second year, Canon PhotoMarathon Asia unites all amateur and professional photographers in the region by challenging them to complete a series of photography assignments under the pressure of time. About 1000 of photographers participate.

I only know that it is a photoMarathon when the event started, at first i thought i only have to submit a photo of the theme. End up we got three themes and we got to walk from Times Square to KLCC, taking photos all the way and from KLCC back to Times Square again. Follow the agenda and the route, Times Square is the main stop, Pavilion and KLCC. Each stop, we will be given a theme.

Web Layout in progress

2008-10-23T17:42:00.003+08:00

Subject: Portfolio Presentation
Still in the developing progress... Long way to go.. Some Jpeg files of my webpage.

BBDO art installation

2008-09-20T19:05:00.014+08:00

A competition by TOA and BBDO advertising agency. It is about Drink and drive. And our concept is 'Double Vision' Imagine when u are drunk, and if u drive, ur vision could be blur and that's where our concept come from. The result has been announced today, 23rd of september, our group is the winner. ^^

present our Double Vision.

3+1 design group.
Below is the progress:
The skeleton of the structure before the assemble partFiguring the way to assemble the steering wheels to make it parallel

Trying to do a wrap around with the seat.

Girly

2008-08-30T00:25:00.004+08:00

By Tiffthief.

Sunway Lagoon, Sloggi Art For Humanity

2008-08-24T19:08:00.010+08:00

The Sloggi Art For Humanity Final Competition/the Sloggi Event at Sunway Lagoon. This is my model, and my design, too bad it rained that day.
My model, Angie Seow 萧佩莹, Winner of 'i wanna be a model season 2'.Pretty and friendly. ^^ me n angie

Photos by elaine, my buddy, Thnx so much for supporting me eventhough u are sick that day. :) Took photos under the rain and even right in front of the stage.

Photos by aaron, thnxs for the photos... for more photos refer to--> www.aaroncwl.blogspot.com
Top 10 Finalists, Hui Bin, Edward, Micah, Edmund, Tiff,Jenting, Boon, Vivian, Sam, Corliss.

copywritting, Chuppa Chups

2008-08-24T16:44:00.022+08:00

Tvc of chupa chups, flavour that stick to u, Two perspective tvc. The lollipop itself and the normal human view.establish shot, the photo shows the boy with the lollipop, Chupa Chups.
from the view of chupa chups itself.
the boy reaches home
chupa chups is excited when the boy come back.
chupa chups starts to think how to get to the boy.
chupa chups trying to turn over
From the human view is the real lolipop rolling.
chupa chups rolling to the edge of the cabinet.
chupa chups falling, with the expression of afraid.
chupa chups drop on the carpet.
the boy continue drinking, without realizing the surrounding.
chupa chups struggling to crawl over to the boy there, a cat approaches it.
a cat stop chupa chups right in front, from the view of Chuppa Chups, the cat is gigantic
The cat and the chupa chups fighting
the basketball falls on top on the cats and chupa chups fly away.
chupa chups flying all the way to the boy's direction
Chupa chups drops on the hand of the boy
The boy picks up the chupa chups, unwrap it and sucks it.
Ending Frame, chupa chups logo

This is my final assignment for Copy writing class. It is a group assignment, Elaine, Max, Hs and ice. We have to come out with an ad event. The company that we pick is Chupa Chups,a lollipop company. We have designed a series of print ad, billboard, direct mailer, radio ad, roadshow as well as the website. Our single minded preposition is ' Flavour that sticks to you ' this is because Chupa Chups means 'suck'.The whole ad objective is to refresh the brand itself for Malaysia.Our target audience will be the Teenagers. Btw Salvador Dali designed the Chupa Chups logo. The first print ad, Headline: Flavour that Sticks To You. The octopus that sticks to the tongue, with the Chupa Chups lollipop texture. The second print ad.The muscular arms frm the lolipop holding strongly to the tongue. The third Print ad. The lolipop is like sticking strongly that it is hard to be pulled away,like the gum.
The billboard.
This is the direct mailer for the Chupa Chups. It comes along with the NYC magazine, a magazine which is being distributed free for the Colleges or Uni.
The website. This is the Bus Stop Ad, ambient ad. The whole concept is based on the 'Flavour that Sticks to You'. So we have the lollipop stickers on the back of the bus stop seats. When the public sits on the seats, it will be like as if the lollipop is stucking to you.

Advertising Campaign

2008-08-20T21:00:00.009+08:00

Print ad for Thalassemia Ad Campaign
Bus Stop Ambient Ad
Clinic Front Door Ad
Clinic Atm Ad
Final assignment for Advertising Campaign. The ad campaign is about Thalassemia. Thalassemia is a deadly inheritance blood disorder. The objective of the ad is to create awareness of Thalassemia and encourage the public to have a Thalassemia blood test. The main concept is based on the Orbituary.
Copyright.

Sloggi FINAL art piece

2008-08-03T21:52:00.003+08:00

Vote for me via sms: Type
Sloggi 04 send to 39997

Foldees Greeting card competition

2008-07-20T21:31:00.009+08:00

A greeting Card competition by the theme of 'Geek'. These two are my designs.

vote for me! Tiffthief. www.foldees.com... Vote vote..

Tofu Characters

2008-07-13T20:09:00.003+08:00

My very own Tofu characters. :).. The world of Tofuzzss

Corporate Identity Handbook

2008-06-28T21:35:00.002+08:00

Corporate identity handbook. Have been spending a month over to get the layout approved, sleepless nights to complete it. And finally it is done! It seems simple, but it takes time to complete everything, including the layout, the alignment and taking care all those typography rules. Having Critique sessions through mail as my lecturer was not available for weeks; meet up with tutor and spending day at Starbucks to complete it and here it is! My Handbook. :).. but exclude the brand extension.. :(

Crystal Flake

2008-06-26T17:35:00.002+08:00

Mascots (mooncake)

2008-06-16T22:52:00.000+08:00

Mooncake mascots for group project. Ad Campaign and also being applied on the packaging and print ad. 3+1 design.

COMPLETE contact lens

2008-06-12T18:25:00.002+08:00

Through the variation of circles to carry out the funky style. Keep the composition simple and neat. As well as creating the balance for the whole composition, the colour of blue has been set as the primary colour, to keep the whole thing clean and clear. The yellow colour indicates the youth and energetic.

Trying out a design for the Contact lens cover.COPYRIGHT.

Simplified Figure

2008-06-09T21:28:00.000+08:00

The topic for this assignment is 'Uniform', we need to draw a couple wearing uniform, too bad that i have ruined her male partner.

Flexible

2008-06-08T21:21:00.000+08:00

quote from my lect, i love it.. :)

m&m

2008-06-04T20:55:00.000+08:00

The snake and ladder game plan for the m&m. Completed this for the class assignment. The computer graphic production and procedures. (CPP)

Objects

2008-06-04T20:32:00.001+08:00

Trying the different arrangement and angle for the composition. Lack of the spotlight and lighting effect.

The beauty of the creation

2008-06-04T20:28:00.000+08:00

Redness..

2008-06-04T20:15:00.000+08:00

Some photos from the new year. :)

Changes of sky

2008-06-03T20:34:00.000+08:00

Tiff copyright. Hee..

Name Card

2008-06-02T23:06:00.000+08:00

Name card design for Restaurant Ikrar. The info of the owner is being displayed on the front while for the back side is the map of the location. Grid system has been applied for the layout of the name card to ensure that the layout is neat and balance.
Design by me and my fren.

Perspective building

2008-06-02T19:32:00.000+08:00

building from sentul west

building from putrajaya
view from my home's window

Pics all taken by me: Tiffthief.. :)

Art directions

2008-05-31T15:23:00.000+08:00

These photos are originated by me, Tiff. :)

Typography

2008-05-31T14:38:00.001+08:00

leaflet of Futura typeface. The leaflet contains the information of the Futura typeface.Two different layouts with different colours are being experimented.

artworks

2008-05-29T22:29:00.000+08:00

Marker rendering

Print ad for mooncake.
Company: Berrys
Groups: 3+1 design. :)

Random post

2008-05-26T21:21:00.000+08:00

This is the result of the scary story imagination. Not nice d.. :(

For the first day of copy writting, our lect asks us to describe own self with animal. I am the first one, and i dun even got the time to think for an animal. my friend shout rabbit for me.. =.= n the reason is calm n quiet. Lol.. So 'pura-pura' so not me.

Here it goes:
Elaine: Panda : she needs protection
Hs a.k.a buffalo: Parrot : lol.. she needs colorful life
Maxius: Monkey : quiet and live in a real life.. ( the whole class was like shouting 'no way' for the 'quiet' ) so it becomes--> i wan to avoid the stressful life la.
Poontim: Clownfish: cute
Miao: Sea turtle ( ever since the bubbles trip, we love turtle) : not giving up and travel around the world
Bernard: woodpecker: he craving for more knowledge
Panda: panda: protective ( elaine's bro)
Roxanne: cow: stubborn ( HS was like so proud that her buffalo will win over cow)
Calvin: Dog

Lect: what kind? and y?
Calvin:Doberman, i wan to feel what they feel.0.0
Lect:u mean what they feel to guard the house?

Lol...

Short forms + CI

2008-05-24T18:25:00.000+08:00

So many short forms for advertising!!
We got Usp, Bsp, Esp, Hsp, FPFC, SMP, SWOT,4p, WIP,FC,SC,PC and etc

At first we only got USP--> Unique selling point, but when everyone starts to use the usp as their strategy, the Bsp--> Brand selling preposition appears, which leads me to the corporate identity that makes the whole class of mine sleepless. Then here goes to the Esp--> Emotional selling point. Tend to dramatize the product or service. And also the Hsp--> holistic selling point.

Now I am stuck with the POS MALAYSIA CI handbook.. How how!!

These are just 1/10 of my handbook. Manage to done the 4/10 of the handbook. After spending the whole night without sleep,working on it, my layouts 'di-reject-kan'. Lol.. but at least my lecturer did comment for my handbook this time. Have to change the whole thing to suit to the logic.

For the Pos group work, we got to write out a brief via e-mail. The first feedback is 'PLZ BE LOGIC' and after we resend, the feedback becomes 'COME SEE ME'..0.o Lol.. the replies are in ALL CAPS, sounds like my lecturer was angry with us. We do too little research on POS MALAYSIA. Blame myself for being lazy last semester. Haiz..

Imagination--> Advertising Visual

2008-05-22T15:21:00.000+08:00

Advertising visual classes, basically we need to prepare a scary scene or story for this week assignment, which is today. Then we nid to exchange with each other and draw out the brief which our classmates have came out with. And it ends up my lect gave me this brief from a guy--->

1) One fat scary look ghost and long hair lying on the carpet with the sexy post.
(his story main character to be fat and somemore sexy! FAT & SEXY!!, When fat and sexy with a long hair, AND he want the fat and sexy gal to looks like a ghost and lying on the carpet) *Halfway fainting*

2) The fat woman ghost wear bikini and eating a stick ice-cream.
(AH!!!Wear bikini and eat ice-cream at the same time. WHY!!! FAT, SEXY, LOOKS LIKE GHOST and now WEARING BIKINI, and eat ICE-CREAM) *Faint*

3) At the back a lot of muscle guy ghost crazy and saliva come out because sexy woman very attract them. All the guys, they look like ghost ... or funny thing. (Plzz.. plzz.. kill me!! Muscular guys la.. and somemore the FAT CREATURE can attract them? Lol.. Guess that those muscular guys are really having stress till they cant even define beauty. I definetly confirm that all of the guys are ghosts,they dun hav to look like one.)*Dead*

4) Or all the muscle guys ghost fall down.
( huh!!?? lol.. i will fall down before they do!)

But lecturer said i got to draw it out, AH!!! And i draw this..

What is this guy thinking, so unnaturally weird and the sense of beauty, dun hav.

YUCKS! like a big slice of pork lying on the carpet. And i add in a rose tattoo on her fat butt. Hahaha, even gross. The tattoo will be like out of porpotion if the fat woman slim down.

I need to colour this piece of artwork, due next thurs. Those muscular guys in that drawing sure be dead by now. Scary enough >:|GOOD experince.
P/S: juz in case the writer saw this. haha i juz found it super funny, no hidden meaning.

Scary expression from lect:
And that face looks like:
PERFECT

Posers

2008-05-21T17:01:00.000+08:00

I miss bubbles!!I wan beach..

The great posers: Tada... Maxius and Miao

The proof that we did spot the turtle.. Proudnya..
Ghosts from Bubbles resort. They got the long hair ghost woman standing on the top of the water container.Ah Wong says that that one looks horrible. Another one who will be repeating the act of jumping from the Cliff every night. And a gal who will visit the restaurant around 5 in the morning.. Ah Wong is basically sharing his room with a ghost, that 'one' will read his book. Lol.. And so many others.. Due to the numerous ghosts, the island itself got 7 'tu di gong' to take care of it. Each got their own position.

==|||

Advertising War

2008-05-20T19:51:00.000+08:00

Airasia AD vs Firefly

Firefly ad

href="http://4.bp.blogspot.com/_ka78cp3Myzk/SDLCFl5xh8I/AAAAAAAAAF4/pM8dtEhgKac/s1600-h/airasiareasonau9.gif">
Air Asia Ad

Well the war between AIR ASIA and FIREFLY gets so tense that these happens:

Lol.. subzero. Even lower than zero fare. They should keep it up in competing, then consumers will be benefited. :)

'WAR'

Advertising.. to dramatise the product. :)

While posting, receive an e-mail from Joseph. AH!! heart attacking while waiting for the mail to be loaded.. Luckily the mail is nt referring to me. Phew.. A warning mail from Jo to all those who havent send the CI story to him. Human, faster send. STRESS- nya!!

Bubles Resort. Pulau Perhentian

2008-05-17T21:55:00.000+08:00

Photos from bubbles resort, Pulau Perhentian.

Restaurant of Bubbles Resort.

The ghost chalet

Group photos.

Ah wong..THE VERY IMPORTANT PERSON. our CHEF
Without him i will be starving for the four days. Btw, he also tells us the ghost stories of Bubbles resort every nite. >:)

Dencoln the facilitator. He shows us how to track the turtle. And also patrol the beach during the night.There are 7 types of turtle in the world. But Malaysia only got 5 species left.The most common species in malaysia is the green turtle. The leatherback turtle has been certified that they wnt come to malaysia's beaches to lay eggs anymore, that cuz of people tend to harm them and annoy them when they are laying eggs. Turtle can decide the gender of the eggs, when the tempreature get high, the babies turn out to be female and vice versa. If the turtles sense that they are in danger or there are noises around during the laying eggs process: they might as well juz lay their eggs to the sea and let the fishes eat them. Lol.. Dencoln call them 'lang si'..out of 900 eggs there will be onli 1 of them who will return to the same beach to lay eggs. To protect the eggs,mother turtle will build up a fake hole nearby to distract the enemies.(Bt then we all know that, so turtles no use faking ady) The eggs either being eaten by the eagle, ants, crabs, the giant lizard or being steal by the human. And we actually cnt do anythng to prevent those Malays nelayan from stealing the eggs as the beach belongs to the public. We can only watch them take the eggs away. Being eaten by others animal is a part of the eco-system but being steal is nt smth we call nature! Ish those human! see what human has done to them--> http://www.youtube.com/watch?v=6e47ez1V_-4

We snorkel all the way and climb the rock back to the shore.Woohoo.. The rocks were extremely slippery n we are all in wet.Get cut by the rocks. They got those really sharp edges. Bt it was so cool and crabs crawling along the rocks.

So kind and helpful of us that we help the people there to clean up the beach. AND WE FOUND SMTH LIKE THIS.
We also collected milk bottle from Thailand,Sweets wrapper from China,A lighter from some places,Biscuit wrappers.
Our bubbles breakfast. Tiong Tiong Portion vs our portion.

Snorkeling + turtle sign

The volley ball team. Some of them are missing, having a day off and went to the city.

Stream besides the resort. There will be fireflies during the night as well as crabs. *those big one*

PS: I MISS BUBBLES RESORT SO SO SO MUCH.. shud be patrolling the beach at this time, bt i am here blogging.

Saturday+less

2008-05-16T21:06:00.000+08:00

AH!! I am Saturday+less.Classes on every Saturday and i cnt go to Genting with my friends! Have been spending half of my day in front of the screen doing the layout of the handbook.

There should be a consistency for that handbook. As well as consistency, need to relate the layout to the stationary.

Stationary:

Get the type point size to be the same for every pages.
Arrange the grid system
Layout should be the same on every pages.
Description for the logo
The logo integrity
Clear space Specifications
Colours descriptions

Haiz.. Hope that wont get totally rejected by Joseph Foo tomorrow.Plz...

Purpose

2008-05-16T20:57:00.000+08:00

HEllo!! Welcome to my blog + Portfolio. Why blog? To set up my portfolio.. A mindset, a set of assumptions?